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Christophe Bruno
(Jan. 2004 - Mar. 2010)

In March 2010 at Ars Longa


A new meme: the September 11th Commandment
George W. Bush & Osama Bin Laden (collab. work)
New-York, USA, 2001

"Memes" are the symbols of our postmodernity. The uncertainty principle they are associated with replaced the old conception of a supposed metanarrative. They evoke so many contemporary themes from the potentially infinite duplicability of the digital medium, to the burning issue of genetic cloning or the scale-free network theory.

Our world has become an unstable self-disregulating memeplex. The fluidity and the pervasive aspect of global information demand a scientific control which is still beyond our reach. In order to handle this fluctuating mediascape, we focussed on creating a large-scale informational wave by launching a mediatic tsunami that will strike people's imaginations for hundreds of years and dissipate the fuzziness of postmodernity and chaos theory.

As a result, individuals (minimal media units that are susceptible of maximal damages) will have to obey a new meme, The September 11th Commandment: "Suspect your neighbor as yourself".
  Bush & Bin Laden